I believe most of them to be true, particularly the points about “Advertising infiltrating social sites, souring the experience for many.” (think broadcasting listings on Twitter. DUH!)
And,
“Many just entering the content marketing arena will do so with the old broadcast mentality…they will shout…and turn off their potential audience.”
What’s next?
“We’re going to see an explosion of things that use location.” OF course this seems only natural. iPhones (and others) have become an appendage.
We don’t leave home without them.
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