e-PRO (all new in 2010)
Day 1 of the e-PRO is taught in a classroom setting. Topics covered include; Getting Found Online, Social Media to Connect with Today’s Consumer online, Managing and Monitoring Your Online Presence, Trends in Online Real Estate Marketing & Technology and many other critically important online technology topics relating to real estate.
The e-PRO designation qualifies as an elective toward obtaining the Accredited Buyer Representative designation (ABR). ABR designees become members of REBAC. Members of REBAC enjoy on going education, classes, webinars and consumer marketing pieces plus a 48-page roadmap containing everything to complete a Homebuyer seminar.
The e-PRO class is approved in Colorado for 6-hours of CE Credits.
Hands On Social Workshop – 7 hours
Invest a day to create a solid social media foundation. Learn how to use Facebook, Twitter, LinkedIn, Video and Google in your business. This all day workshop is in a computer lab. At the end of the day you will have a presence on Google for your name, links to all the top social media networks plus an online business card.
Hands On Social is a joint venture workshop with Mark Eibner, Dirk Johnson the IPTV Boyz and myself. The workshop is 7-hours of action packed learning. Student receive personal attention from the instructors and experienced assistants.
To sign up for Hands On Social see ad on sidebar.
Building Your Blog – WordPress – 6 hours
WordPress is a free platform successful bloggers are using all over the world. In this class you will develop your blog by installing widgets and plugins. You will learn how to attract customers to your business by blogging using keywords, categories and social bookmarking. We discuss blogging practices, seo techniques, attraction marketing and how to manage a simple writing schedule while expanding your influence online.
This is a hands on class is for students who already have a blog. If you need to create a blog, I have a resource that will get you started with a simple WordPress blog that we will further develop in class. To get a blog, contact Dave Smith at Custom WordPress Site Design. You will also need to have a domain name or at least start thinking about one and purchase it before Dave can finish your blog. The good news is, by going this way you will save a lot of money, plus you will have the basic knowledge of how things work.
NOTE: There are two kinds of WordPress’ 1) located at WordPress.com is a free site. It is very limited and NOT customizable. I do not recommend using this site for business (it’s ok if you are just practicing). Business people who are serious about creating a brand use 2) WordPress.org. This WordPress is customizable, you can use plugins and widgets and most importantly, you will have your own Domain.
Facebook Unmasked – 4 hours
Facebook seems to be the place where everyone hangs out at the moment. This class will cover the business applications of Facebook purposely omitting Mafia Wars, Farmville and all the playful fun stuff that is also found on the network.
As a business application, Facebook can be used to develop a series of business (fan) pages that will drive traffic to your web/blog and personal profile. By using strategic keywords and configuring your mobile device to upload content, Facebook pages can easily be maintained on the fly! In class we review how to add specific applications that will allow you to “personalize” your Facebook page so it reflects your business message and isn’t a copycat of the other billion pages that exist.
Twitter for Eagles – 4 hours
Twitter is an amazing tool that can be used in social networking, business communication, research and current events. Learn how to use Twitter’s “back channel” to communicate quickly with your Followers, Hashtags to create a viral effect for your message or event and learn how to develop a group of Followers that have something in common with you.
Linked Influential — 4 hours
Business people discovered the power of LinkedIn long before social media became popular. Today LinkedIn is one of the best places to meet well-connected people in your field. Use LinkedIn to expand your professional sphere, receive and give introductions to influential people, meet others, gain employment, ask questions, join and create groups and just keep in touch. Business people from all walks of life realize the importance of staying on top of the consumer’s mind. Become visible on LinkedIn reminds others you are still an authority in your field.
The Blog Connection