In the rush to get a blog (or website) constructed and published many REALTOR® forget to add some very important things. We all know as REALTOR® we agree and adhere to the Code of Ethics and Standards of Practice of the National Association of Realtors® correct?
Well the C.O.E. requires us (SOP 12-9) to:
REALTOR ® firm websites shall disclose the firm’s name and state(s) of licensure in a reasonable and readily apparent manner.
Websites of REALTORS® and non-member licensees affiliated with a REALTOR® firm shall disclose the firm’s name and that REALTOR®’s or non-member licensee’s state(s) of licensure in a reasonable and readily apparent manner. (Adopted 1/07)
Adding your name and your brokerage’s name is fairly simple. Most web designers aren’t aware of our C.O.E. so it’s up to you to tell them. Not doing so is not their mistake it’s yours!
Just adding this information to the “footer” of your site will keep you in compliance, not to mention help the consumer find you when they need a REALTOR®.
That is the whole point, is it not?
Seasoned bloggers or those who are just beginning will find this resource worth it's weight in gold!