Facebook Profile Page vs. Facebook Business Page
Facebook has so many different applications, it tends to confuse people. Few realize there are significant differences between the two.
A Facebook profile page is the page you get when you first sign up for Facebook. It is were you add information about yourself and your friends and associates can write on your wall.
The Facebook profile page is only readable by those who you let “see it.” Your profile is NOT index-able by Google. For people who are wanting the exposure, being indexed by Google is a good thing, that’s why it is important to have a business page.
Facebook Business Pages
As a member of the Facebook community you can build a business page that is in addition to your profile. The business page is free and you can have as many as you wish. Each page can have a different theme, using specific keywords so it can be found via the search engines.
Creating a Business Page on Facebook
The nice people who run Facebook offer business pages for FREE to those who are lucky enough to figure out how to build one. I say this only half in jest, because finding the “Create a Page” icon is difficult! As Facebook grows and improves, they tend to change things up. Just so you know, when looking for something on Facebook occasionally you will have to poke around until you find the correct path. Don’t give up…it will be there.
Scroll to the very, very bottom of any Facebook page. In the bottom navigation bar you will see:
Click on “Advertising”. Next click on “Pages” or “Create a Page”. If you have already created a page, your screen will look different that if you are creating your first page. Just look for the “Create a Page” and follow that link.
The next decision you will need to make is regarding the “type” of business page you would like to create. Most people will be creating the page for a local business or an organization. Pick the appropriate category and then give your page a name.
Keep in mind, once you choose a name you are stuck with it. The only way to change the name is to start over. Choose wisely!
My next post will run through the steps to spice up your new page by adding a photo/logo and a few links using the FBML application.
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Seasoned bloggers or those who are just beginning will find this resource worth it's weight in gold!
Hi Kris:
Great information – I used your two FBML posts to put a picture on my page that gives all my pertinent information and the FBML to create “hot links” – great stuff! I’m so glad I got to hear you at SAB10.
One Question, my facebook page does not appear to have a like button. Any ideas?
HI Carla, Are you talking about your FB Business Page or Personal Page. Personal Profile Pages do not have “like” buttons. That’s my first guess.
Glad you enjoyed the SAB10 session. I had a good time doing it!