Using a Rotating Photo Gallery on your Blog

Tutorial on adding a rotating image on your blogA friend, Anita Hartman contacted me this morning asking,

“Is there a photo program that allows for a rotating photo gallery and easy interface with Word Press that you like to use?”

As I was pondering how to respond, it occurred to me to write a post and share the information here. There are several methods for inserting a rotating image on your blog.  Some are simpler to use than  others. WordPress has plugins to accomplish this.  My current favorite is the WP-Cycle by Nathan Rice.

Upon installing WP-Cycle a link is added under the Media section of your navigation bar. This is where you upload your images, in the order you wish for them to appear.  (note: the order can’t be changed later).  If you like, you can also link the images to a url within your blog. Images settings allow for you to determine various transitions, timing and effects.  You can also determine the size.  The image can be larger than the size you set in settings, but it cannot be smaller, not even 1-pixel smaller!  (Ask me how I know!)

I like this plugin, because I can begin with as few as two photos and add more later. To place the images in your blog you use the short code [ wp_cycle ]  (without the spaces inside of the brackets.  On my blog at Denver Dwellingsyou can see an example of the WP-Cycle plugin on the side bar. If you want the rotating images to remain at the top of your blog stream, you can insert the short code on a “”post” and then click “sticky” under “visibility” found on the right side of your editor in the Publish Section. WP-Cycle can only be used once on your blog.

NextGen Gallery Plugin

Another plugin I have used is the NextGen Gallery plugin by Alex Rabe.  This plugin can handle multiple galleries and also requires an additional plugin from JW Image Rotator by Jeroen Wijering for the rotating images function to work.

Need Multiple Slide Shows on your Blog?

I have found the easiest way to do a slideshow on a blog post is to use Picassa which is a Google product, offered to anyone who has a Gmail account.  Picassa can be found by logging into your Gmail account.  Go to “More” than “Even More” scroll until you find Picassa Web Albums.

You will need to upload your images from your hard drive to a “Gallery” on Picassa.  Once your pictures are placed in a Gallery, you can create a slideshow, grab the code to embed on your blog.

Watch this screencast, demonstrating how to Embed a Rotating Slide show using Picassa.

Here’s what an embedded slide show from Picassa looks like when complete.

Using this method with Picassa, you can easily create multiple slide shows throughout your blog.  The workflow of getting the images to Picassa is easy.  You can upload images directly to Picassa from your hard drive, or by sending them from your Google Plus app on a smart phone.  Once the images are uploaded, create an album, label each one and go grab the code! (watch the screencast).   If later you want to add more photos, just add them to the album in Picassa.  They will automatically show up on your post.

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Leverage Your Knowledge, Find New Customers!

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Why blog?

Business blogging has become more popular over the past few years for a variety of reasons. It is a great way to demonstrate business expertise, inform consumers and build a body of work that sticks around on the turf of the internet.
View more presentations from kristalk.

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The Impotence of Proofreading by Taylor Mali

This is hilarious not to mention proves a very important point!

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Write to Your Ideal Customer

Blogging has found common ground in the business world.  It has grown from it’s teenage diary image into a powerful business force that drives both image and business.

Consumers are tuning in and reading blogs on their favorite subjects.  It’s a great way to become informed and learn about the voice of the company or individual they may want to do business with in the future.

As a long-time blogger on a variety of networks, I discovered the power of blogging several years ago.  The beauty of using blogging as a business tool has truly changed the scope of marketing for small business people like myself.

Blogging has given me the power to inform and educate my potential customers.  They read my content and look at my photos and get to “know me” long before I ever have the pleasure of meeting them.  As an added bonus when I actually do get to meet them, I feel like we are long-time friends.  Typically we have so much in common that working together is enjoyable!

Recently I did a presentation with a local Denver Realtor, Stacie Staub.  Stacie shared with me how she uses blogging as a means to “speak” to her current clients, while having the added benefit of reaching the eyes of people she has yet to meet.  This approach is a classic means of optimizing your efforts!

Blogging certainly has a long shelf life.  That’s why when people in my classes ask, “How much time do you spend blogging each day?” I sort of chuckle.  I remember when I labored over writing an ad to attract buyers to a home I had for sale.  Sometimes I would rewrite that ad several times before obtaining copy that I was proud to publish. That process would take an hour or more, then it was only visible for a short time before I had to do it again.

When you put that much time into a blog, it has a longer shelf life, it can last for years and years.  Want proof?  Google “absorption rate“.  Who comes up in the top slot?  At the moment that happens to be a post I wrote on Nov. 14, 2006.  What print ad would deliver that kind of shelf life?

The Power of A Blog Post Keeps on Going Year After Year…

By now you must at least be convinced that blogging can help your business and are willing to give it a try.  If you are just starting out, now is  the time to think about who you will write too.  Taking the time to plan your approach in a tactical manner will deliver better results.

For a business person who has been in the business for awhile, it should be fairly easy.  Think of your favorite customer, or rather type of customer.  Who do you enjoy working with the most?  Is this customer one who wants to live in a specific neighborhood, from a younger/older/more wealthy demographic?  How would you describe this person?  What do they do for fun and recreation?  What are their dreams?

Knowing the answers to these questions will enable you to target your ideal client.  The “persona” you create by answering these questions will guide you in creating the proper content for your blog posts.

Just imagine the volume of valuable content you can create over the course of time that will continue to help grow your online presence for years to come.

How much time are you willing to spend to create a business that will support and sustain your career?

I’ve created a handy sheet for you to download, it’s called “Profile Ideal Customer.”  Do yourself a favor, print it out and take the time to think about your Ideal Customer.  If you are finding it hard to get started, try thinking of in this manner; if I were to deliver to you the perfect client who would that be? 

By forcing yourself to define your Ideal client, you start to create a focus for your blog.  Knowing your customer, what they want, what they want to learn, how they live, what their issues are will give you and your blog a reason to exist.

How simple it that?

But wait, there are other benefits from having a Focused blog.  As you continue to build your online presence with topics generated from your “ideal customer profile” you will find the concentration of the topic will get found by your ideal client when he does a Google search.  Your well defined topic will create content that over time will expose your blog as an authority on the subject.

Yes, it means work, but none of us are a stranger to work.  Let’s just work smarter not harder and optimize the time we spend online.  Blogging can be beneficial to us as we become more aware of the world around us and how to add value to those who look to us for guidance.

Download the Profile for Your Ideal Client.  Work on it and let me know how it’s working for you!

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Time for a facelift

Working on a new look here.  Enjoy surfing around the site, but as you are here don’t mind if I change the color scheme or rearrange the furniture.  Don’t worry, it’s not something you did, I’m just doing a housekeeping.

kk

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When Blog Flodder Runs Dry

Dead End SignRunning out of inspiration is not a question if it will happen, but when. Don’t worry even the best of us experience it.

The daily grind of digging for a topic tends to wear thin, particularly when there are other things in life that are screaming out for attention.

Each individual treats blogger’s block differently.  Some decide to give it up and come back later, sort of a R & R from blogging.

Others just give up completely, leaving all the hard earned efforts to melt away in cyber space.

Tips for filling the well

Record Your Thoughts in a Journal

To keep the inspiration flowing, carry a journal with you.  When an interesting topic crosses your path, don’t trust your memory, write it down.  Continue to record your topics in an organized list so you can visit it when you need a new topic.

This practices works great for developing a series, i.e. Top 10 Reasons to Move or my insane project 100 Denver Real Estate and Relocation Tips in 100 Days!

Look to the Masters

Following in the footsteps of masters is a great way to find inspiration.  Much has been written about real estate blogging and fortunately it is published on the web.  Teresa Boardman author and creator of the St. Paul Real Estate Blog wrote a post on the Real Estate Tomato several years ago.  She took the time to list 101 Real Estate Blog Topics. It’s good, very, very good and I dare anyone deep in the throes of bloggers block to visit.  I guarantee they will come away with enough inspiration to light their creative fire.

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Do You Hang with the Herd?

A buffalo herd on the ridge with the Rocky Mountains in the backgroundHerd mentality is the norm.  We all know it and experience it every day.  What is it about the herd that is so appealing? Is it about competition, getting there first or is it simply the fact we love being among the human race?

Seldom does herd mentality get us exclusive privileges.  Instead we get to pay higher prices, wait in longer lines and generally compete at a much higher cost.  Is it really worth the effort?

I guess only you can answer that, but consider this first…

When it comes to business it is always best to not have to compete. Niches have become famous for this very simple reason.  Becoming a rock star in your niche means traveling the road less traveled, but having greater reward for doing so.

Therein is the secret of successful blogging.  Find yourself a niche, work it.

Don’t follow the herd and get lost and trampled in the crowd. Be unique, when you see the herd forming, smile, wish them well but turn and follow your own path.

If it’s to be, it’s up to thee.

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Add Value by Creating Content for the Future

Blogging has become a popular way of expressing one self.  For many business people it is a way to expand the online reach, connecting with potential customers for now and in the future.

In many ways our blog topics are critical as they will either attract or repell. The blogs are getting indexed by the search engines.  By this I mean what we say is being stored for future reference to the world. Considering the millions and millions of pages on the web, is this really important?

You bet it is.

Blogging may feel like play at times, but in reality we are opening our minds and exposing our thoughts to the digital world. As our consumers begin to research us they are looking for reasons why they should work with us or not.

All this just adds to the importance of building a strong body of work that reflects well on the blogger.

My preference has always been to deliver benefits and add value.  When blogging about real estate, I enjoy showing off my state by presenting pictures of places and things that happen here.  I also find great blog topics in the questions routinely asked of me from my current clients. Reflecting back upon a conversation with a client, I can always pull a blog topic out of my memory!

Here’s an easy formula for blog topics: (If you are not a real estate blogger replace that term with your focus market.)

  • Present a real estate problem and solve it
  • Feature a focused topic on real estate (in your town)
  • respond to comments
  • look to trigger thought, support or suggestions
  • stimulate real estate discussion

Finding your very own personal voice that will be heard in the blogging community and beyond is important. Realizing what we do today will impact what happens tomorrow is exciting and frightening at the same time.

Outstanding Resources to Study:

Are you having trouble finding your voice? Get your feet wet by commenting on blogs first.  Do a few a day (start here if you like!) after awhile you will gain more confidence, posting a blog will become second nature to you!

KrisTalks in Denver, Colorado

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Be Nice to Your Readers

Let’s talk about the Wall of Words.

How often do you visit a blog or a website only to find nothing but a ton of words. How appealing is that?  I guess ultimately it depends on your motivation.  If you really want/need the information you may read it.  If you are like me you may just skip it or better yet skim it.

Skim it?

Yes, that’s what I said. Most readers don’t read, they skim over the words, to see if they want to read it. So this being the case, let’s format our wall of words for the skimmer.

Give them Headings and word breaks.

Isn’t this easier to read when the copy is broken up into smaller parts?  Each header should be relevant or at least catchy to keep the reader’s interest. Keep pulling the reader’s eye down your copy, giving them the “gist” of the content in each header as you write.

How do you format headers?

Using HTML it is easy to format a header.  It looks like this (only omit the spaces after the < )

< h1>This is the largest header</h1 >

There should only be one <h1> tag on a page.  Obviously it would come first.  After the <h1> tag comes a series of 4 more tags, each getting progressively smaller.

< h2>This is the next smaller size< /h2>

< h3>This is smaller yet< /h3>

< h4>How small do we need to go?< /h4>

By now you get the general idea. Use the H tags to help the reader skim the copy and give  visual appeal to your content.

htagsdropdown2

Don’t want to try HTML?

OK, HTML can be a bit scary at first, if you are timid at this point, never fear. Most blogs offer the same result in the editor.  Just look at the Bar Above when you are in “Visual” or “WYSIWYG” (what you see is what you get) mode.  Here there is a drop down box that will provide <h1> tags for you.

Here’s how it works:

  1. Highlight the text you want as a Header or heading.
  2. Click the Format or Paragraph drop down box
  3. Select the <H> tag you like
  4. You are done. No step 4!

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